
Mix together Running Room enthusiasts, Christmas outfits, kids of all ages, family pets and a passionate fund-raiser for the Salvation Army…and you get a memorable family spectacle. And with Santa as the lead-cheerleader, you’re bound to have a lot of memorable photos and video!
Inspired by Running Room CEO John Stanton, The Santa Shuffle began in Edmonton some twenty years ago and has now taken root in more than 30 Canadian and U.S. cities raising money for the Army’s Christmas Red Shield appeal. Last year, nearly a half million dollars went to families in need.
The Santa Shuffle now attracts runners and spectators in the thousands in Edmonton and Calgary where it’s reached mythic proportions. Here in the Maritimes, the event is held in Saint John, Fredericton, Moncton and Halifax—each location generating plenty of colour and passion for the Army.
Several individual stories of inspiration are chronicled in this years’ Halifax video. We expect to share more. And, if you’ve got some memorable Santa Shuffle photos from your local run here in the Maritimes, send them to me and we’ll include them in the 2006 Santa Shuffle online photo album. Merry Christmas!
-Ron
Ron Zima ADpPR
Fund Development & Public Relations
Salvation Army, Maritimes Division
ron_zima@can.salvationarmy.org
For more details on the Salvation Army, visit:
Salvation Army, Maritimes Division